LEGO Group aims to bake environmental stewardship into its blocks from its manufacturing processes to end-use education. That focus extends to about 100 million children in 140 countries through the combined efforts of the LEGO Group, LEGO Education and the LEGO Foundation, according to the LEGO 2015 Responsibility Report. 1 stakeholder and we need to ensure that we are working to meet their expectations of our products and our company," said DuBuisson. "Our mission is to inspire and develop the builders of tomorrow. The company’s CSR strategy also represents a global best practice for corporates interested in aligning sustainability with core values. With LEGO's valuation of $15 billion and ranking as a top 100 brand, its international popularity underscores the power of paying attention to your target customer. Knowing that we were sharing in an experience identical to that of families from Japan to Dubai was unifying - and a reminder of the secret to the toy manufacturer’s extraordinary success: The LEGO Group is a truly global company. Around our table and 10 or so others stood families from every cultural background, each of us searching for the perfect piece to bring our vision to fruition. The partner in this case was Earth Day Texas, an annual conference that drew more than 130,000 attendees in 2016, making it the world’s largest Earth Day event - a fitting venue for a public play opportunity with one of the world’s iconic toy brands.Īs my kids and I dived into the pile of plastic bricks, ostensibly to create our own model of a sustainable city, we soon got lost in play for the joy of it. Launched in collaboration with museums in Denmark in 2007, Build the Change events are held around the globe with support from local partners. "We want to make a positive impact on the world our children will inherit," said DuBuisson, who briefed me on the family-owned Danish company’s sustainability efforts before my serving as a volunteer judge for the community engagement event. We want to make a positive impact on the world our children will inherit.
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